The Yard reimagines a conventional indoor entertainment venue as a vibrant, immersive environment where architecture becomes part of the experience, seamlessly aligning with the venue’s brand identity. Rather than relying on graphics or signage, the interior uses space, color, and movement to intuitively guide visitors through the building.  A clear wayfinding concept organizes the project around the central reception, which serves as the primary point of orientation.

A playful floor guidance system naturally leads guests to the different activity spaces, making navigation an integral part of the architectural experience.
Each play space is defined by its own distinctive color concept and spatial identity.  Carefully curated complementary color palettes create strong visual contrasts between the individual building elements and activity zones.

The result is a dynamic interior that combines intuitive circulation, immersive spatial sequences, and a coherent architectural language. Through the interplay of color, geometry, lighting, and wayfinding, The Yard transforms movement through the building into an engaging and playful journey, where orientation and experience become one.

Location:
Vienna, Austria

Area:
280 m²

Project Year:
2026

Client:
WiWi Events & Services GmbH

Team:
Martino Hutz
Nicole Llavda
Joseph Morad